{"id":9348,"date":"2026-03-10T06:44:14","date_gmt":"2026-03-10T06:44:14","guid":{"rendered":"http:\/\/localhost:8080\/en\/?post_type=news&p=9348"},"modified":"2026-03-10T06:44:14","modified_gmt":"2026-03-10T06:44:14","slug":"2020-07-14-6718","status":"publish","type":"news","link":"https:\/\/www.jwd-artspace.com\/en\/news\/2020-07-14-6718\/","title":{"rendered":"Every ART click is a discovery"},"content":{"rendered":"\n
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Overview<\/h3>\n\t\t
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\n\t\t\t14 July 2020\t\t<\/div>\n\t\n\t\t
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Every ART click is a discovery<\/h2>\t<\/div>\n\t\t<\/div>\n\n\t\t\t
\n\t\t\t<\/a>Baseera Khan, My Family’s Headwraps, 2019. Courtesy of the artist and Simone Subal Gallery, NYC.<\/em>
Year after year, art collectors from all over the world have made the early-summer pilgrimage to Switzerland to attend Art Basel, with some 93,000 visitors attending in June 2019. This year, as many of us are still staying at home to stop the spread of the novel coronavirus, and while art fairs and galleries take much of their operations to the web, many collectors are still supporting their favorite galleries and fairs by buying art via online channels. To buy art then become \u2018Collecting is connecting.\u2019
But what are the challenges posed by this new reality? How can collectors best use these new ways of working that their preferred art dealers and artists are exploring? Are there pitfalls that collectors can avoid?
\u201cIf you think about it, a few months ago, this industry was primarily working using email and PDFs, but there has now been an enormous digital renaissance. If the result is that people are able to connect globally in a new way, it will mean a very positive outcome from a very negative thing\u201d.
<\/em>Says Marc Spiegler, Global Director of Art Basel
While new collectors might want to start small, it\u2019s worth noting that others have already jumped into deeper waters online. Even within the first half-hour of Art Basel Hong Kong, the fair\u2019s first all-online edition,\u00a0Gagosian\u00a0gallery had sold a\u00a0Mary Weatherford\u00a0work, one of her trademark paintings with neon lights attached, for $750,000.
<\/a>Jeff Koons, Balloon Venus Lespugue (Red), 2013\u201319. \u00a9 Jeff Koons. Courtesy David Zwirner.<\/em>
The other recent case is David Zwirner\u2019s online digital showroom. Balloon Venus Lespugue (Red)<\/em>\u00a0(2013\u201319), Jeff Koons\u00a0sculpture has sold for $8 million with the online Koons showroom in \u201cBasel Online: 15 Rooms,\u201d, part of Koons\u2019s \u201cCelebration\u201d series, marks the highest sale price for any single artwork sold online by the gallery. And if you are interested in Jeff Koons\u2019s artwork, try visit the website www.jwdart-space.com<\/a> from the only representative of \u2018Porcelain Limited Edition\u2019 by Jeff Koons in Thailand.
In some ways, now is a better time to buy online than ever, due to increased transparency in pricing. More and more fairs and galleries are making prices (or price ranges) visible to all; every artwork at Art Basel Hong Kong was tagged with how much it cost, and this will also be the case with the Online Viewing Rooms, which are going live later this month.\u00a0The good news for the collector who might be wary of buying online is that galleries are getting creative and beefing up the experience they can offer, literally coming to collectors in their homes, allowing potential buyers to have the same kind of informative experience that they would normally get through in-person conversations with art dealers \u2013 and more. \u2018Galleries\u2019 efforts to educate collectors have been phenomenal,\u2019 says the New York-based art advisor Kim Heirston, who has worked for two decades with collectors, corporations, and foundations to develop their collections of contemporary.\u00a0
<\/a>Jorge Pardo, Untitled (detail), 2002, presented in the Unlimited sector at Art Basel in Basel 2019 by neugerriemschneider, Berlin.<\/em>
\u201cIt doesn\u2019t hurt, to have friends who are willing to offer guidance. \u2018When I first started to collect, I asked Michael Ovitz for some advice. He doesn\u2019t do anything halfway, and he was kind enough to send me a Dropbox of artists I should know, as well as websites and books to read. I picked out the artists I liked and then signed up for alerts on Paddle8 and Artsy when their works came up in charity auctions, so I could start to build a collection at entry-level prices.\u201d<\/em>
Troy Carter describes, he is the collector and founder of Atom Factory, an entertainment-management company that represented musicians and performing artists such as Lady Gaga and John Legend, as well as the co-founder of the music and technology company Q&A. He collects artists Mark Bradford,\u00a0Rashid Johnson, and\u00a0Julie Mehretu.
“There is much that visiting galleries and fairs online can\u2019t match the in-person experience, because visitors miss the social aspect of being at the fair and seeing your friends, or the information that the gallery provides someone when they\u2019re looking at work in person. On the other hand, online art fairs democratize the process, since every exhibitor is given the same weight on the screen. And when you visit a fair in person, Ariel highlights, you prioritize the booths of galleries that you already have a relationship with and may not visit all those exhibiting. Art fairs remaining open online for a longer time than they would if they were held in the real world.\u00a0Certainly, I miss discovering things by happenstance, but then again, \u2018every click is a discovery.\u2019
<\/em><\/strong>Says Ariel Bentata, an art lovers from Florida
Buying artworks without seeing them in person is not an entirely new phenomenon \u2013 dealers have offered artworks to collectors via JPEG and PDF for some years. In 2013, New York\u2019s Winkleman Gallery even organized an exhibition titled \u2018Send Me the JPEG\u2019. But she also acknowledges that a buyer is taking a chance by purchasing artworks sight unseen, with color being a particular sticking point. She once had a collector commission a wood-and-mirror installation by Jorge Pardo that she had found at an art fair that the buyer couldn\u2019t attend, only for them to find that the colors weren\u2019t quite what they had expected when the piece was first installed in their home. Also, there\u2019s the case of a Mastercard embedded within a\u00a0Damien Hirst\u00a0painting that made it out of bounds for a particular buyer.
High-resolution images can save buyers from unpleasant surprises, including where there is very subtle imagery within an artwork. So, sometimes, the same advice applies when buying from a JPEG as when buying in person. \u2018Really look,\u2019 says Kim. \u2018Look very carefully.\u2019
<\/a>
JWD Art Space won\u2019t miss out on the online world. We connect the contemporary art world to offer the best thing for art lovers and Thai contemporary art industry. VR Tour, Bronze sculpture in Character ME project, the project in collaboration with 10 famous Thai artists that you can see from our Art Online shop https:\/\/www.jwd-artspace.com\/en\/shop\/<\/a> . And of course, JWD Art Space is the only representative of \u2018Porcelain Limited Edition\u2019 by Jeff Koons in Thailand, with its shiny and sparkles on the sculpture surface became one signature item by this living world-class artist. See the amazing Balloon sculpture only in JWD Art Space or online shop https:\/\/www.jwd-artspace.com\/en\/shop\/product\/category\/character-design\/jeff-koons\/?sortby=date<\/a>
Sources:
https:\/\/www.artbasel.com\/stories\/how-to-buy-art-online-ovr-brian-boucher
https:\/\/www.artsy.net\/news\/artsy-editorial-david-zwirner-sold-jeff-koons-sculpture-8-million-gallerys-online-showroom\t\t<\/div>\n\t\n<\/section>\n\n","protected":false},"template":"","meta":{"news_type":"news","gallery":[],"news_date":"2020-07-14","news_content":"<\/a>Baseera Khan, My Family's Headwraps, 2019. Courtesy of the artist and Simone Subal Gallery, NYC.<\/em>
Year after year, art collectors from all over the world have made the early-summer pilgrimage to Switzerland to attend Art Basel, with some 93,000 visitors attending in June 2019. This year, as many of us are still staying at home to stop the spread of the novel coronavirus, and while art fairs and galleries take much of their operations to the web, many collectors are still supporting their favorite galleries and fairs by buying art via online channels. To buy art then become \u2018Collecting is connecting.\u2019
But what are the challenges posed by this new reality? How can collectors best use these new ways of working that their preferred art dealers and artists are exploring? Are there pitfalls that collectors can avoid?
\u201cIf you think about it, a few months ago, this industry was primarily working using email and PDFs, but there has now been an enormous digital renaissance. If the result is that people are able to connect globally in a new way, it will mean a very positive outcome from a very negative thing\u201d.
<\/em>Says Marc Spiegler, Global Director of Art Basel
While new collectors might want to start small, it\u2019s worth noting that others have already jumped into deeper waters online. Even within the first half-hour of Art Basel Hong Kong, the fair\u2019s first all-online edition,\u00a0Gagosian\u00a0gallery had sold a\u00a0Mary Weatherford\u00a0work, one of her trademark paintings with neon lights attached, for $750,000.
<\/a>Jeff Koons, Balloon Venus Lespugue (Red), 2013\u201319. \u00a9 Jeff Koons. Courtesy David Zwirner.<\/em>
The other recent case is David Zwirner\u2019s online digital showroom. Balloon Venus Lespugue (Red)<\/em>\u00a0(2013\u201319), Jeff Koons\u00a0sculpture has sold for $8 million with the online Koons showroom in \u201cBasel Online: 15 Rooms,\u201d, part of Koons\u2019s \u201cCelebration\u201d series, marks the highest sale price for any single artwork sold online by the gallery. And if you are interested in Jeff Koons\u2019s artwork, try visit the website www.jwdart-space.com<\/a> from the only representative of \u2018Porcelain Limited Edition\u2019 by Jeff Koons in Thailand.
In some ways, now is a better time to buy online than ever, due to increased transparency in pricing. More and more fairs and galleries are making prices (or price ranges) visible to all; every artwork at Art Basel Hong Kong was tagged with how much it cost, and this will also be the case with the Online Viewing Rooms, which are going live later this month.\u00a0The good news for the collector who might be wary of buying online is that galleries are getting creative and beefing up the experience they can offer, literally coming to collectors in their homes, allowing potential buyers to have the same kind of informative experience that they would normally get through in-person conversations with art dealers \u2013 and more. \u2018Galleries\u2019 efforts to educate collectors have been phenomenal,\u2019 says the New York-based art advisor Kim Heirston, who has worked for two decades with collectors, corporations, and foundations to develop their collections of contemporary.\u00a0
<\/a>Jorge Pardo, Untitled (detail), 2002, presented in the Unlimited sector at Art Basel in Basel 2019 by neugerriemschneider, Berlin.<\/em>
\u201cIt doesn\u2019t hurt, to have friends who are willing to offer guidance. \u2018When I first started to collect, I asked Michael Ovitz for some advice. He doesn\u2019t do anything halfway, and he was kind enough to send me a Dropbox of artists I should know, as well as websites and books to read. I picked out the artists I liked and then signed up for alerts on Paddle8 and Artsy when their works came up in charity auctions, so I could start to build a collection at entry-level prices.\u201d<\/em>
Troy Carter describes, he is the collector and founder of Atom Factory, an entertainment-management company that represented musicians and performing artists such as Lady Gaga and John Legend, as well as the co-founder of the music and technology company Q&A. He collects artists Mark Bradford,\u00a0Rashid Johnson, and\u00a0Julie Mehretu.
\"There is much that visiting galleries and fairs online can\u2019t match the in-person experience, because visitors miss the social aspect of being at the fair and seeing your friends, or the information that the gallery provides someone when they\u2019re looking at work in person. On the other hand, online art fairs democratize the process, since every exhibitor is given the same weight on the screen. And when you visit a fair in person, Ariel highlights, you prioritize the booths of galleries that you already have a relationship with and may not visit all those exhibiting. Art fairs remaining open online for a longer time than they would if they were held in the real world.\u00a0Certainly, I miss discovering things by happenstance, but then again, \u2018every click is a discovery.\u2019
<\/em><\/strong>Says Ariel Bentata, an art lovers from Florida
Buying artworks without seeing them in person is not an entirely new phenomenon \u2013 dealers have offered artworks to collectors via JPEG and PDF for some years. In 2013, New York\u2019s Winkleman Gallery even organized an exhibition titled \u2018Send Me the JPEG\u2019. But she also acknowledges that a buyer is taking a chance by purchasing artworks sight unseen, with color being a particular sticking point. She once had a collector commission a wood-and-mirror installation by Jorge Pardo that she had found at an art fair that the buyer couldn\u2019t attend, only for them to find that the colors weren\u2019t quite what they had expected when the piece was first installed in their home. Also, there\u2019s the case of a Mastercard embedded within a\u00a0Damien Hirst\u00a0painting that made it out of bounds for a particular buyer.
High-resolution images can save buyers from unpleasant surprises, including where there is very subtle imagery within an artwork. So, sometimes, the same advice applies when buying from a JPEG as when buying in person. \u2018Really look,\u2019 says Kim. \u2018Look very carefully.\u2019
<\/a>
JWD Art Space won\u2019t miss out on the online world. We connect the contemporary art world to offer the best thing for art lovers and Thai contemporary art industry. VR Tour, Bronze sculpture in Character ME project, the project in collaboration with 10 famous Thai artists that you can see from our Art Online shop https:\/\/www.jwd-artspace.com\/en\/shop\/<\/a> . And of course, JWD Art Space is the only representative of \u2018Porcelain Limited Edition\u2019 by Jeff Koons in Thailand, with its shiny and sparkles on the sculpture surface became one signature item by this living world-class artist. See the amazing Balloon sculpture only in JWD Art Space or online shop https:\/\/www.jwd-artspace.com\/en\/shop\/product\/category\/character-design\/jeff-koons\/?sortby=date<\/a>
Sources:
https:\/\/www.artbasel.com\/stories\/how-to-buy-art-online-ovr-brian-boucher
https:\/\/www.artsy.net\/news\/artsy-editorial-david-zwirner-sold-jeff-koons-sculpture-8-million-gallerys-online-showroom","news_cover_image":6701},"class_list":["post-9348","news","type-news","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jwd-artspace.com\/en\/wp-json\/wp\/v2\/news\/9348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jwd-artspace.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.jwd-artspace.com\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/www.jwd-artspace.com\/en\/wp-json\/wp\/v2\/media?parent=9348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}